"In Africa, rural people rarely have access to mainstream communication systems and their exposure to them is highly limited by several issues. However, they tend to attach much significance to their indigenous communication systems, indicating that the systems are still relevant today and are, therefore, worthy of being researched. This article examines the relationship between rural people and Indigenous African Communication Systems (IACS). It investigates the use of these modes of communication in the mobilization of rural people for development projects. Through a study of two rural communities in south-east Nigeria, the article demonstrates why rural Africans have continued to rely on IACS and contends that these communication systems are not being idealized as they are still meeting the information needs of many." (Abstract)