Reporting on Moldova’s Elections: Strategies used by independent media to reach communities targeted by disinformation campaigns
International Fund for Public Interest Media (IFPIM) (2025), 15 pp.
Series: Learning Brief
"This short report explores the weaponisation of disinformation during the 2024 presidential elections in the Republic of Moldova, where pro-EU candidate Maia Sandu was the target of concerted smear campaigns, voter manipulation, and interference orchestrated by Russia. According to some estimates, Kremlin-backed networks spent more than USD 100 million on promoting proxy political parties as part of a wider strategy to steer the former Soviet republic back into Russia’s sphere of influence. Moldova’s independent media are widely credited with having played a crucial role in exposing these efforts and in empowering voters, particularly young people, to make informed decisions. This brief builds on existing research and captures the methods used by six media outlets to reach diverse segments of the population and penetrate echo chambers. It seeks to identify replicable models and share insights that could be adapted for use in different contexts. The outlets are Agora, Diez, Jurnal TV, Newsmaker, TV8, and Ziarul de Gardă, all of which receive financial support from the International Fund for Public Interest Media (IFPIM)." (Introduction)
"The 2024 elections in Moldova offer powerful evidence of the critical role that independent media play in building societal resilience to foreign information manipulation and interference (FIMI). In a highly contested media environment, independent outlets helped to counter Kremlin-backed narratives and attempts to polarise public opinion. Operating with only a fraction of the resources deployed by authoritarian actors, these outlets delivered accurate, timely, and accessible information to the public at a time when the country’s political future hung in the balance. However, while the exposés of voter manipulation during Moldova’s elections represent an important victory, the information war is far from over. Without sustained strategic investment, even the most resilient media will struggle to withstand the scale and sophistication of coordinated efforts to contaminate the public discourse. The Moldova example shows what is possible when the right conditions are put in place, but underscores what is at stake if that support weakens. The following recommendations are grounded in these experiences. Aimed at media practitioners, they highlight approaches that could be replicated or adapted by editorial teams in comparable environments. They focus on how independent media can pre-empt disinformation, reach communities that do not form part of their traditional audience, and build public value in complex and contested media landscapes." (Conclusions, page 12)
Media consumption trends in Moldova, 3
The International Fund's grantees in Moldova, 5
Reaching and engaging with vulnerable communities, 6
Conclusions and recommendations, 12
The International Fund's grantees in Moldova, 5
Reaching and engaging with vulnerable communities, 6
Conclusions and recommendations, 12