"This learning resource kit aims to provide an answer to the current gender gap in news content and lack of existing self-regulatory mechanisms to confront gender bias. It is organised in two books that may be read independently of each other. Book 1 discusses conceptual issues pertaining to gender, media and professional ethics, while Book 2 presents gender-ethical reporting guidelines on several thematic areas [...] Book 1 also contains case studies of experiences in the adoption and implementation of gender-focussed media codes in 2 countries – Canada and Tanzania. A third case study profiles the experience of the Inter-Press Service in a groundbreaking initiative to cover stories on gender equality and women’s empowerment related to the third Millennium Development Goal (MDG3). All case studies distill lessons learnt through the processes. Book 1 will appeal to media decision makers as well as to civil society actors interested in gender media policy adoption or improvement." (Preamble, page 3)