The Handbook of Online and Social Media Research: Tools and Techniques for Market Researchers
Chichester: Wiley (2010), xix, 441 pp.
Contains glossary pp. 403-416, bibliogr. pp. 421-425, index
Signature commbox: 70-Research-E 2010
"Drawing together the new techniques available to the market researcher into a single reference, The Handbook of Online and Social Media Research explores how these innovations are being used by the leaders in the field. This groundbreaking reference examines why traditional research is broken, both in theory and practice, and includes chapters on online research communities, community panels, blog mining, social networks, mobile research, e-ethnography, predictive markets, and DIY research." (Publisher description)
Introduction
PART I. ONLINE QUANTITATIVE SURVEY RESEARCH
1 Overview of Online Quantitative Research, 3
2 Web Survey Systems, 16
3 Designing Online Surveys, 31
4 Working with Panels and Databases, 66
5 Running an Online Survey and Summary, 88
PART II. QUALITATIVE RESEARCH
6 Overview of Online Qualitative Research, 107
7 Online Focus Groups, 116
8 Bulletin Board Groups and Parallel IDIs, 132
9 Other Online Qualitative Methods and Summary of Online Qualitative Research, 151
PART III. SOCIAL MEDIA
10 Participatory Blogs as Research Tools, 163
11 Online Research Communities/MROCs, 176
12 Blog and Buzz Mining, 221
13 Other Social Media Topics and Summary, 243
PART IV. RESEARCH TOPICS
14 Specialist Research Areas, 261
15 Website Research, 282
16 Research Techniques and Approaches, 322
17 The Business of Market Research, 340
PART V. BREAKING NEWS!
18 NewMR, 367
19 Trends and Innovations, 378
20 An Overview of Online and Social Media Research, 391
PART I. ONLINE QUANTITATIVE SURVEY RESEARCH
1 Overview of Online Quantitative Research, 3
2 Web Survey Systems, 16
3 Designing Online Surveys, 31
4 Working with Panels and Databases, 66
5 Running an Online Survey and Summary, 88
PART II. QUALITATIVE RESEARCH
6 Overview of Online Qualitative Research, 107
7 Online Focus Groups, 116
8 Bulletin Board Groups and Parallel IDIs, 132
9 Other Online Qualitative Methods and Summary of Online Qualitative Research, 151
PART III. SOCIAL MEDIA
10 Participatory Blogs as Research Tools, 163
11 Online Research Communities/MROCs, 176
12 Blog and Buzz Mining, 221
13 Other Social Media Topics and Summary, 243
PART IV. RESEARCH TOPICS
14 Specialist Research Areas, 261
15 Website Research, 282
16 Research Techniques and Approaches, 322
17 The Business of Market Research, 340
PART V. BREAKING NEWS!
18 NewMR, 367
19 Trends and Innovations, 378
20 An Overview of Online and Social Media Research, 391
