"The intellectual undernourishment of journalism education and research is tied to wider problems in Pacific academic culture. On a macro level, Pacific media communities can apply their own social capital to the task of media development according to their own agendas, drawing on sound data and analysis. The methodology of teaching that will be most effective is one where educators use data on the demand-side, that is, allowing information needs, once identified, to become the catalyst for creative production, harnessing the inherent capacities and collective wisdom of communities in their own vernaculars, rather than simply transferring the received wisdom of media technocrats." (Conclusion)