Writing Health Communication: An Evidence-Based Guide
Key Guidance
London; Thousand Oaks, Calif.: Sage (2012), xv, 175 pp.
Contains index
ISBN 978-1-847871862
Signature commbox: 10-Development-E 2012
"[This] is a practical guide to producing effective written materials. The book presents easy-to-understand, evidence-based guidance on providing information, presenting persuasive messages and promoting behaviour change. Topics include: message framing; use of fear appeals; tailoring messages; using graphics; behaviour change. Each chapter is illustrated with examples - including both good and bad practice and covering a range of health topics." (Publisher description)
1 Introduction: steps towards writing effective educational text / Marieke Kools and Charles Abraham, 1
2 Designing easy-to-read text / James Hartley, 7
3 Making written materials easy to understand / Marieke Kools, 23
4 Making written materials easy to use / Marieke Kools, 43
5 Using graphics effectively in text / Patricia Wright, 63
6 Developing evidence-based content for health promotion materials / Charles Abraham, 83
7 Mapping change mechanisms onto behaviour change techniques: a systematic approach to promoting behaviour change through text / Charles Abraham, 99
8 Planning to frighten people? Think again! / Robert A. C. Ruiter and Gerjo Kok, 117
9 Message framing / Marieke Q. Werrij, Robert A.C. Ruiter, Jonathan van 't Riet and Hein de Vries, 134
10 Computer-tailoring of health promotion messages / Johannes Brug and Anke Oenema, 144
11 Conclusions and recommendations / Charles Abraham and Marieke Kools161
2 Designing easy-to-read text / James Hartley, 7
3 Making written materials easy to understand / Marieke Kools, 23
4 Making written materials easy to use / Marieke Kools, 43
5 Using graphics effectively in text / Patricia Wright, 63
6 Developing evidence-based content for health promotion materials / Charles Abraham, 83
7 Mapping change mechanisms onto behaviour change techniques: a systematic approach to promoting behaviour change through text / Charles Abraham, 99
8 Planning to frighten people? Think again! / Robert A. C. Ruiter and Gerjo Kok, 117
9 Message framing / Marieke Q. Werrij, Robert A.C. Ruiter, Jonathan van 't Riet and Hein de Vries, 134
10 Computer-tailoring of health promotion messages / Johannes Brug and Anke Oenema, 144
11 Conclusions and recommendations / Charles Abraham and Marieke Kools161
