Health Communication Message Design: Theory and Practice
Los Angeles: Sage (2012), xvi, 277 pp.
Contains glossary pp. 249-252, index
ISBN 978-1-4129-8655-7 (pbk)
"This one of a kind text illustrates the importance of effective communication in disease prevention and health promotion by building theory-based messages while being responsive to diverse audience needs. This book clearly explains core health communication principles and processes for designing effective messages for health communication interventions and campaigns while integrating perspectives from multiple areas including psychology, public health, and social marketing.
Key features: theory-based message design links theory and practice by explaining how psychosocial theories of behaviour change can be used to design effective health communication messages; audience-centered message design provides clarity on how diverse audiences' cultures, beliefs, barriers, and needs can be effectively addressed." (Publisher description)
Key features: theory-based message design links theory and practice by explaining how psychosocial theories of behaviour change can be used to design effective health communication messages; audience-centered message design provides clarity on how diverse audiences' cultures, beliefs, barriers, and needs can be effectively addressed." (Publisher description)
I. THEORY-BASED MESSAGE DESIGN
1 From psychological theory to message design: lessons from the story of gain-framed and loss-framed persuasive messages / Daniel J. O'Keefe, 3
2 The integrative model of behavioral prediction as a tool for designing health messages / Marco Yzer, 21
3 Health risk message design using the extended parallel process model / Michael Basil and Kim Witte, 41
4 Using emotional appeals in health messages / Monique Mitchell Turner, 59
5 Designing inoculation messages for health communication campaigns / Bobi Ivanov, 73
6 Using narratives to promote health: a culture-centric approach / Linda K. Larkey and Amy L. Hill, 95
II. AUDIENCE-CENTERED MESSAGE DESIGN
7 The cultural variance framework for tailoring health messages / Rachel E. Davis and Ken Resnicov, 115
8 The communication theory of identity as a framework for health message design / Michael L. Hecht and HyeJeong Choi, 137
9 Religiosity, spirituality, and the design of health communication messages and interventions / Cheryl L. Holt, 153
10 Addressing health literacy in the design of health messages / Jacob D. Jensen, 171
11 Addressing fatalism with health messages / Lijiang Shen and Celeste M. Condit, 191
12 Designing messages for individuals in different stages of change / Seth M. Noar and Stephanie K. Van Stee, 209
13 Designing high sensation value messages for the sensation seeking audience / Susan E. Morgan, 231
1 From psychological theory to message design: lessons from the story of gain-framed and loss-framed persuasive messages / Daniel J. O'Keefe, 3
2 The integrative model of behavioral prediction as a tool for designing health messages / Marco Yzer, 21
3 Health risk message design using the extended parallel process model / Michael Basil and Kim Witte, 41
4 Using emotional appeals in health messages / Monique Mitchell Turner, 59
5 Designing inoculation messages for health communication campaigns / Bobi Ivanov, 73
6 Using narratives to promote health: a culture-centric approach / Linda K. Larkey and Amy L. Hill, 95
II. AUDIENCE-CENTERED MESSAGE DESIGN
7 The cultural variance framework for tailoring health messages / Rachel E. Davis and Ken Resnicov, 115
8 The communication theory of identity as a framework for health message design / Michael L. Hecht and HyeJeong Choi, 137
9 Religiosity, spirituality, and the design of health communication messages and interventions / Cheryl L. Holt, 153
10 Addressing health literacy in the design of health messages / Jacob D. Jensen, 171
11 Addressing fatalism with health messages / Lijiang Shen and Celeste M. Condit, 191
12 Designing messages for individuals in different stages of change / Seth M. Noar and Stephanie K. Van Stee, 209
13 Designing high sensation value messages for the sensation seeking audience / Susan E. Morgan, 231
