"During 2019, together with key Lithuanian partners KOPŽI and Missing Persons Families Support Centre, we developed and implemented a prevention campaign to raise awareness of the labour exploitation of Lithuanian people in the UK or those considering travelling to the UK to find work. The campaign ... was comprised of videos published on social media, paid for by our partner Facebook, telling the story of a young man named Karolis who was offered a job in the UK that was too good to be true. It touches on the ways he was exploited, and his subsequent escape from his traffickers with the support of an NGO. The video signposted to relevant partners and a STOP THE TRAFFIK webpage with further information regarding labour rights in the UK. The overarching aim of the campaign was for people to watch the video and take positive action as a result. Alongside the campaign, specialist insight agency Humankind Research conducted a research and evaluation project aimed at informing the campaign content and evaluating its outcomes and impact." (Page 4) more

"The Lithuania (LT) campaign ran on Facebook (FB) and Instagram (IG) over the course of two weeks in July 2019, first in Lincolnshire, UK followed by Lithuania. The target audience was Lithuanians living in both Lithuania and Lincolnshire at risk of labour exploitation in the UK. The campaign was de ... veloped through secondary research carried out by Stop the Traffik (STT) and primary research with the target audience carried out by Humankind Research (HKR), an independent research agency specialising in social impact. Stop the Traffik also formed a new partnership with Santander, and continued their partnership with Barclays, to deliver frontline staff training in branch and facilitate community awareness raising in Boston. In total the campaign engaged 5 partners in Lithuania and 15 partners in the UK, with a focus on organisations working on the ground to directly support those vulnerable to or with experience of labour exploitation [...] Through an evaluation based on interviews with audience members and key partners and supplemented with social media metrics and pre and post-campaign survey data, the campaign was found to be effective at encouraging the target audience to recognise and seek support for labour exploitation – an issue that is commonly silenced." (Executive summary) more