"The Lithuania (LT) campaign ran on Facebook (FB) and Instagram (IG) over the course of two weeks in July 2019, first in Lincolnshire, UK followed by Lithuania. The target audience was Lithuanians living in both Lithuania and Lincolnshire at risk of labour exploitation in the UK. The campaign was developed through secondary research carried out by Stop the Traffik (STT) and primary research with the target audience carried out by Humankind Research (HKR), an independent research agency specialising in social impact. Stop the Traffik also formed a new partnership with Santander, and continued their partnership with Barclays, to deliver frontline staff training in branch and facilitate community awareness raising in Boston. In total the campaign engaged 5 partners in Lithuania and 15 partners in the UK, with a focus on organisations working on the ground to directly support those vulnerable to or with experience of labour exploitation [...] Through an evaluation based on interviews with audience members and key partners and supplemented with social media metrics and pre and post-campaign survey data, the campaign was found to be effective at encouraging the target audience to recognise and seek support for labour exploitation – an issue that is commonly silenced." (Executive summary)