"The biennial Nonprofit Tech for Good Report seeks to gain a better understanding of how nonprofit organizations use technology for digital marketing and fundraising. The 2023 report is based on the survey responses of 1,732 nonprofit professionals that subscribe to or follow Nonprofit Tech for Good
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on social media. Survey questions covered website and email communications, online fundraising, social media, and professional development in the nonprofit sector. The survey was promoted online in 2021 and 2022." (Page 3)
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"Throughout the 2000’s, NGOs experimented with promoting “Donate Now” buttons and online donation pages, and through a process of trial and error, learned a winning strategy that still works today. Specifically, NGOs that are successful at online fundraising have embraced a content strategy of
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regularly publishing news articles and blog posts focused on stories of hope and empathy that include a prominent call-togive which are then shared in email updates and fundraising appeals. Posting the same content on social media also inspires online giving, but as of 2018, email is still the most powerful online fundraising tool." (Key findings)
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"The guide includes software that contains the functionality that most nonprofits need: fundraising, email marketing, advocacy/grassroots organizing, and Peer-to-Peer fundraising. We looked for programs that could be used by organizations small to large, were scalable, and offered great training res
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ources. Because technology investments can be a major budget item for nonprofit organizations, we also made sure to include platforms at different price points. It’s always good to mix things up a little – seven of the most feature – packed programs for nonprofits made it into this new guide. Four were included last year, and we’ve added three new platforms. Once we selected the seven participants, we got a lot of help from the software vendors themselves. We interviewed members of the software vendors’ teams and got answers to some common questions. Our team attended live software demos to see the platforms in action (and we peppered the vendor team with questions and use cases). We also talked with our own team members – who use many different engagement software systems for our clients – to get an understanding of what each one is truly like to use daily." (Page 3)
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"[This] report is an inaugural effort to gain a better understanding of how non-governmental organizations (NGOs) worldwide use online technology to communicate with their supporters and donors. Over the last two decades the NGO sector has embraced Internet technology, but at varying speeds based up
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on the Internet infrastructure of the country in which they reside. Social, economic, and political factors in each of the world’s countries have either hastened or hindered the development of Internet infrastructure, yet there is little research that compares NGOs globally and their use of online technology." (Page 2)
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"With the media increasingly setting political and social agendas, news coverage about a problem can be the first step toward a solution. This handbook, based on interviews with media-savvy activists and twenty-five professional journalists, explains how to generate news coverage about any cause or
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issue that concerns you. Learn how to stage media events, write press releases, compile media lists, contact reporters, deliver sound bites, book a guest on talk radio, lobby editorial writers, columnists, and photographers, and much more. Making the News also contains unique advice on how to create newsworthy visual imagery. Simple, complicated, cheap, funny, flashy -- ideas for all kinds of media events are described." (Publisher description)
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