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Nonprofit Public Relations: Design & Implementation
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Social Media Marketing & Digital Public Relations
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Nonprofit Public Relations: Experiences
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Nonprofit Organizations, NGOs
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Online Fundraising
3
Digital Activism, Cyber Advocacy
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Nonprofit Public Relations & Marketing
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Social Media Analytics, Web Metrics, User Data Analytics
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Digital Media Campaigns
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Strategic Communication Planning
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Content Analysis (Research Method)
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Online Public Relations
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2023 Nonprofit Tech for Good Report

Nonprofit Tech for Good (2023), 22 pp.
"The biennial Nonprofit Tech for Good Report seeks to gain a better understanding of how nonprofit organizations use technology for digital marketing and fundraising. The 2023 report is based on the survey responses of 1,732 nonprofit professionals that subscribe to or follow Nonprofit Tech for Good ... more

2018 Global NGO Online Technology Report

Nonprofit Tech for Good;Public Interest Registry (2018), 27 pp.
"Throughout the 2000’s, NGOs experimented with promoting “Donate Now” buttons and online donation pages, and through a process of trial and error, learned a winning strategy that still works today. Specifically, NGOs that are successful at online fundraising have embraced a content strategy of ... more

The Nonprofit Guide to Online Engagement Tools

Firefly Partners (2017), 27 pp.
"The guide includes software that contains the functionality that most nonprofits need: fundraising, email marketing, advocacy/grassroots organizing, and Peer-to-Peer fundraising. We looked for programs that could be used by organizations small to large, were scalable, and offered great training res ... more

2017 Global NGO Online Technology Report

Nonprofit Tech for Good;Public Interest Registry (2017), 15 pp.

2016 Global NGO Online Technology Report

Nonprofit Tech for Good;Public Interest Registry (2016), 12 pp.
"[This] report is an inaugural effort to gain a better understanding of how non-governmental organizations (NGOs) worldwide use online technology to communicate with their supporters and donors. Over the last two decades the NGO sector has embraced Internet technology, but at varying speeds based up ... more

Herramientas digitales para ONG

La Rioja: Proyecto Libro - E;Universidad Nacional de La Rioja (2013), 139 pp.

Nonprofit-PR

Konstanz: UVK (2007), 319 pp.

Making the News: A Guide for Activists and Nonprofits

Cambridge: West View, revised and updated ed. (2003), xiv, 289 pp.
"With the media increasingly setting political and social agendas, news coverage about a problem can be the first step toward a solution. This handbook, based on interviews with media-savvy activists and twenty-five professional journalists, explains how to generate news coverage about any cause or ... more