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Information Theory and Mass Communications
Journalism Quarterly, volume 32, issue 2 (1955), pp. 131-146
"This article stresses the receptivity of the public, the need for repetition and clarity — The author bases his suggestions on a large range of statistics." (Jean-Marie Van Bol, Abdelfattah Fakhfakh: The use of mass media in the developing countries. Brussels: CIDESA, 1971 Nr. 2074, topic code 04
...
The Process and Effects of Mass Communications
Urbana: University of Illinois Press (1954), 586 pp.
"This book contains a series of articles by the best authorities — The process of communication; how to gain the attention; how meaning is transferred from one subjective field to another; how attitudes and opinions are formed and changed; how group-membership, role concepts and the social structu
...
