"Drawing on BBC Media Action’s work on maternal and child health with governmental and non-governmental partners in Bangladesh, India and Ethiopia, this paper discusses: the value of these partnerships for successful health communication; the part played by media and communication in wider health interventions; ways to include those without access to mass media; how to spark discussions that underpin journeys of change; the best techniques for working together to produce long-lasting results. It concludes that by working together from the outset, media organisations and others working to improve people’s health can help support each other to ensure that health communication reaches its full potential to change lives." (BBC Media Action website)