A Communicator's Guide to COVID-19 Vaccination: Research, Theories, Models, and Recommendations Communicators Should Know
Institute for Public Relations (2020), 42 pp.
Contains bibliogr. pp. 37-41
"The purpose of this guide is to highlight research, theories, models, and research-driven recommendations that will help ensure effective communication strategies for organizations worldwide. The Institute for Public Relations has reviewed more than 100 research articles to assemble this guide. Below are 17 Key Findings, which are all backed by research discussed in more detail within the guide." (Executive summary and key findings, page 1)
1 Executive summary and key findings, 1
2 Introduction, 4
3 Vaccine hesitancy and confidence, 8
4 Understanding audiences, 14
5 Trust in information, 18
6 Levers and evidence-based principles for application, 23
7 Theories and models to consider in a framework, 26
8 Guidelines and strategy recommendations, 31
9 Conclusion, 33
10 Institute for Public Relations resources, 33
11 Recommended external resources, 35
2 Introduction, 4
3 Vaccine hesitancy and confidence, 8
4 Understanding audiences, 14
5 Trust in information, 18
6 Levers and evidence-based principles for application, 23
7 Theories and models to consider in a framework, 26
8 Guidelines and strategy recommendations, 31
9 Conclusion, 33
10 Institute for Public Relations resources, 33
11 Recommended external resources, 35
