"This books deals explicitly with techniques which will help developing countries to establish book-publishing programs. It traces the various steps from beginning to end, including economics and specialized publishing, encouragement of literacy and reading development, the role of libraries, rights and contracts, and distribution, this latter encompassing retail bookstores and training." (Eleanor Blum, Frances G. Wilhoit: Mass media bibliography. 3rd ed. Urbana: University of Illinois Press, 1990 Nr. 1105)