A Look at Radio Works in Liberia: The Listeners’ Perceptions. Use, Habits, Expectations and Assessments from Radio Listeners in Liberia
Winterthur; Monrovia: Zurich University of Applied Sciences (ZHAW), Institute of Applied Media Studies (IAM);Center for Media Studies and Peace Building (CEMESP) (2008), 27 pp.
Contains 13 tables
"This research project in Liberia has tried to do first steps to understand in detail the quality of media, especially radio, in Liberia and what the audience is thinking of and expecting from the media. Being the first of its kind in Liberia after the end of the civil war it has investigated a) the quality of media output by means of content analysis and b) audiences perceptions of the media quality extracted from focus group discussions." (Page 4)
1 Introduction, 4
2 Methodology and procedures,
3 Sample, 7
4 Results, 9
Media quality -- Media habits of listeners -- The entire communication environment of listeners -- Media preferences -- Benefits from listening to the radio -- Relevance of topics -- Behaviour
5 Conclusions, 27
2 Methodology and procedures,
3 Sample, 7
4 Results, 9
Media quality -- Media habits of listeners -- The entire communication environment of listeners -- Media preferences -- Benefits from listening to the radio -- Relevance of topics -- Behaviour
5 Conclusions, 27
