1 Introduction: the public perception about vaccine trials, 5
2 The mission of the media, 8
3 The structure of media organizations, 10
4 A day in the life of a journalist, 14
5 Identifying your public and partners, 14
6 Reaching your public, 18
7 A Press Conference, 20
Organizing a press conference -- Getting ready for the media -- Nightmare scenarios -- Crisis scenario
8 If something goes worng during the trial? 32
9 Conclusion
Appendix 1: Communications and vaccine trials in Thailand, 38
Appendix 2: Communication issues in vaccine trilas in Uganda, 40
Appendix 3: Communications and vaccine trials preparation in Kenya, 41
Appendix 4: Questions that may cause you anxieties, 42