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A Pilot Study for GFMD’s Media Development Toolkit: Testing Standards, Strengthening Professionalism. An Assessment of Ghana’s Media Landscape

Washington, DC: Center for International Media Assistance (CIMA);IREX;Global Forum for Media Development (GFMD) (2012), 49 pp.
"The study did not aim to carry out new surveys or collect information that was not already publicly available. Since the toolkit is aimed at providing media development organizations with a tool to assess media landscapes without having to carry out extensive new research, the Ghana study worked only with materials, surveys, and other information available at the time of writing. In testing the toolkit in Ghana, the study found that the indicators selected and the methodology based on collecting direct information and materials already available is a useful approach to create a comprehensive media landscape assessment. It allowed us to provide an overview of the situation in which media in Ghana operate and to identify areas for future media development programs." (Methodology, page 3)
Introduction, 4
Testing the Toolkit–Pilot Study Ghana, 11
Conclusions of the Ghana Media Assessment Study, 41