"Guided by two overarching questions – do people want or need health news, and are they satisfied with the health news available to them – Internews used a mixed methods approach, conducting surveys, focus group discussions and in-depth interviews, as well as mining years of project data and reports. In general, the assessment found that the media is a key factor in improving the lives of Kenyans by providing more, better, and deeper coverage of complex health issues that matter to them." (Internews website)