"This strategy, prepared through a consultative process, identifies some approaches and interventions in counter speech in the context of Sri Lanka's socio-political realities. It is meant to help streamline and scale up various efforts already being pursued by different individuals or groups. The focus is on promoting strategic thinking and strategic communication in deciding when (and if) to respond to problematic speech, and how best to do so. Investing sufficient time in thinking through these early, important steps can help make subsequent material production and dissemination activities more effective." (Executive summary)