Advertising in the News: Paid-For Content and the South African Print Media
Capetown: HSRC Press (2007), vi, 70 pp.
Contains bibliogr. pp. 67-70
ISBN 978-07969-2183-3
1 Introduction, 1
2 Literature review, 5
3 The South African context, 13
4 Methodology, 17
5 Case studies, 19
6 Focus groups, 47
7 Interviews with magazine managers, 51
8 Regulation, 57
9 Conclusion, 63
2 Literature review, 5
3 The South African context, 13
4 Methodology, 17
5 Case studies, 19
6 Focus groups, 47
7 Interviews with magazine managers, 51
8 Regulation, 57
9 Conclusion, 63
