"Despite two-way communication being an important part of the “Core Humanitarian Standard”, awareness of Communications with Communities (CwC) is limited among disaster responders, government, donor and private sector stakeholders. This lack of awareness results in insufficient budget allocation in the design of emergency response plans. This, in turn, leads to poor feedback mechanisms with communities during disasters and poor transparency in the implementation of humanitarian interventions. To that end, there was an immediate and continued need for initiatives like this project to create awareness around importance of CwC." (Evaluation findings, page 5)