"This toolkit is for people and organisations that support NGOs and CBOs responding to HIV/AIDS in developing countries. These include NGO support programmes, training institutions and individual trainers. The toolkit can also be used by NGOs and CBOs themselves to build skills within their own organisations and implement advocacy work. It is important that people using this toolkit already have some basic facilitation skills, for example in guiding large group discussions and small group activities. It is also helpful if they have some previous experience of advocacy work around HIV/AIDS, although this is not essential." (Page 5)
Introduction to the toolkit, 3
1 Introducing advocacy, 11
2 Planning and implementing advocacy work, 31
3 Including advocacy in an organisation’s work, 67
4 ‘Advocacy in Action’ Cards – for developing practical advocacy skills, 75
5 Other advocacy resources, 77
Advocacy in Action Card 1: Analysing and influencing legislation or policies, 80
Advocacy in Action Card 2: Preparing a briefing note/position paper, 84
Advocacy in Action Card 3: Working from inside the system, 88
Advocacy in Action Card 4: Lobbying or face-to-face meetings, 92
Advocacy in Action Card 5: Writing and delivering a presentation, 96
Advocacy in Action Card 6: Persuading through drama, 100
Advocacy in Action Card 7: Writing and using a press release, 104
Advocacy in Action Card 8: Carrying out a media interview, 108
Advocacy in Action Card 9: Preparing a press conference, 112