"Entertainment and media (E&M) revenue across South Africa, Nigeria and Kenya grew strongly in 2021 as all three markets, like the rest of the world, recovered from the effects of the COVID-19 pandemic. Industries that were more severely impacted in 2020, such as live music and B2B trade shows, made strong comebacks and sectors such as video games and OTT video rose to new heights after thriving under lockdown conditions [...] Internet access is the largest E&M segment in South Africa, more than three times the size of the traditional TV and home video segment. Over the next five years, this hierarchy is set to change, with Internet advertising expected to overtake traditional TV and home video in 2026 ..." (Key report findings, page 6)