African Language Digital Media and Communication
London; New York: Routledge (2018), xi, 236 pp.
Contains illustrations, index
Series: Routledge Contemporary Africa Series
ISBN 978-0-3676-6548-7 (pbk); 978-1-3511-2042-5 (ebook)
Signature commbox: 100:70-General 2019
"This book analyses the online presence of African language media. The chapters in the book focus on the speed, structure, content, navigation and interactivity, operations and performance, and audience of the online media. They also pay particular attention to how social media such as Facebook, Twitter and WhatsApp have been appropriated by African language media. Using a wide range of case studies, the contributors assess the challenges of adopting digital technologies by the media, and how the technologies have impacted journalistic practice and media operations." (Publisher description)
Introduction: Not to be left behind - African languages, media and the digital sphere / Abiodun Salawu, 1
A. DIGITAL MEDIA, REVITALISATION AND SUSTAINABILITY OF AFRICAN LANGUAGES
Digital African content and development? in Africa. Local knowledge in local languages / Grant McNulty, 11
B. AUDIENCE, AFRICAN LANGUAGE MASS MEDIA AND THEIR ADAPTATION TO THE DIGITAL SPHERE
Alaroye, Isolezwe and the adoption of digital technologies / Abiodun Salawu, 33
3 Okun Radio Online as an impetus for maintaining the dialects and cultural heritage of Okun-Yoruba people / Josephine Olufunmilayo Alexander, 46
4 Grassroots media and social media adaptation: case study of Urhobo Today / Ufuoma Akpojivi, 79
5 Breaking protocol: indigenous language usage practices in online readers' comments in Zimbabwe / Tendai Chari, 101
6 Perceptions of and motivations for accessing Swahili online newspapers among students at the University of Dar es Salaam / Margaret Jjuuko, Rehema Muniko, Sophia K. Ndibalema, 120
C. AFRICAN LANGUAGES IN SOCIAL MEDIA
7 Use of indigenous languages for social media communication: the Nigerian experience / Oloruntola Sunday, Ayo Yusuff, Simon Godwin Iretomiwa, Vincent Adakole Obia, Samuel Ejiwunmi, 139
8 Politics of language, ethnicity and identity in Zimbabwean ethnolinguistic online communities / Phillip Mpofu, 154
9 "Digital chieftaincy": social media, register and community policing in Kenya / Duncan Omanga, Wilson Ugangu, 173
D. CONTENTS, CHALLENGES AND PROSPECTS OF ONLINE AFRICAN LANGUAGE MEDIA
10 New technologies, indigenous language media practice and management for development in Nigeria / Toyosi Olugbenga Samson Owolabi, 189
11 Issues and challenges of adopting digital technologies by African language media: the Yorùbá example / Ayo Yusuff, Olutola Osunnuga, 209
12 African language online journalism in Malawi: challenges and prospects / Pascal J. Kishindo, 216
A. DIGITAL MEDIA, REVITALISATION AND SUSTAINABILITY OF AFRICAN LANGUAGES
Digital African content and development? in Africa. Local knowledge in local languages / Grant McNulty, 11
B. AUDIENCE, AFRICAN LANGUAGE MASS MEDIA AND THEIR ADAPTATION TO THE DIGITAL SPHERE
Alaroye, Isolezwe and the adoption of digital technologies / Abiodun Salawu, 33
3 Okun Radio Online as an impetus for maintaining the dialects and cultural heritage of Okun-Yoruba people / Josephine Olufunmilayo Alexander, 46
4 Grassroots media and social media adaptation: case study of Urhobo Today / Ufuoma Akpojivi, 79
5 Breaking protocol: indigenous language usage practices in online readers' comments in Zimbabwe / Tendai Chari, 101
6 Perceptions of and motivations for accessing Swahili online newspapers among students at the University of Dar es Salaam / Margaret Jjuuko, Rehema Muniko, Sophia K. Ndibalema, 120
C. AFRICAN LANGUAGES IN SOCIAL MEDIA
7 Use of indigenous languages for social media communication: the Nigerian experience / Oloruntola Sunday, Ayo Yusuff, Simon Godwin Iretomiwa, Vincent Adakole Obia, Samuel Ejiwunmi, 139
8 Politics of language, ethnicity and identity in Zimbabwean ethnolinguistic online communities / Phillip Mpofu, 154
9 "Digital chieftaincy": social media, register and community policing in Kenya / Duncan Omanga, Wilson Ugangu, 173
D. CONTENTS, CHALLENGES AND PROSPECTS OF ONLINE AFRICAN LANGUAGE MEDIA
10 New technologies, indigenous language media practice and management for development in Nigeria / Toyosi Olugbenga Samson Owolabi, 189
11 Issues and challenges of adopting digital technologies by African language media: the Yorùbá example / Ayo Yusuff, Olutola Osunnuga, 209
12 African language online journalism in Malawi: challenges and prospects / Pascal J. Kishindo, 216
