African Language Media
London; New York: Routledge (2023), xxi, 317 pp.
Contains index
Series: Routledge African Media, Culture and Communication Studies
ISBN 978-1-032-39530-2 (pbk); 978-1-003-35019-4 (ebook)
"This book outlines how African language media is affected by politics, technology, culture, and the economy and how this media is creatively produced and appropriated by audiences across cultures and contexts. African language media can be considered as a tool for communication, socialization, and community that defines the various identities of indigenous people in Africa. This book shows how vernacular media outlets including radio and television, as well as native formats such as festivals, rituals and dance, can be used to influence all facets of local peoples' experience and understanding of community. The book also explores the relationship between African language media sources and contemporary issues including the digitalization conundrum, peace and conflict resolution, identity formation, hate speech and fake news. Furthermore, it shows how local media can be used for development communication purposes during health and environmental crises. The book includes cases studies demonstrating the uses, experiences and activities related to various forms of media available in African languages." (Publisher description)
SECTION I: MEDIA REPRESENTATIONS, TEXT, CONTEXT AND AFRICAN LANGUAGE MEDIA
1 Introduction: African Language Media: Past, Present and Future / Philip Mpofu, Israel A. Fadipe and Thulani Tshabangu, 3
2 A Peek into Afrinet-24 Domestication of Foreign Films in Nigerian Indigenous Languages / Ihuoma Okorie, 13
3 Relevance of Cultural Studies’ approaches to news media production and consumption analyses in an African context / Jjuuko Margaret, 23
4 Television cinema in indigenous/African languages, Are we there yet? The portrayal of Women in Naiza Boom films / M. Mabika and B. Moffat, 36
5 Hausa Folk Music and the challenges of Sustainability in the Nigerian Entertainment Industry / Gideon A. Danja, 50
SECTION II: DIGITAL TECHNOLOGY AND AFRICAN LANGUAGE MEDIA
6 (Dis) continuities of indigenous language radio on social media: The case of South Africa’s Motsweding FM and Radio Zimbabwe / Tshepang Molale and Phillip Mpofu, 65
7 Reinterpreting Technological Language: The Use of Social Media Emojis to Construct New Meanings in IsiXhosa Language / Quatro Mgogo and Sinoyolo Nokutywa, 79
8 The purpose of minority language media and the digital shift: the case of "Der Nordschleswiger" / Sergiusz Bober and Craig Willis, 98
9 Podcasting Covid19 in indigenous languages: Interrogating audio psychology and political anthropomorphism / Jennings Joy Chibike, 112
SECTION III: HEALTH AND ENVIRONMENTAL CRISIS AND AFRICAN LANGUAGE MEDIA
10 The Role of Traditional Town Criers: Using Indigenous Yoruba Language in COVID-19 Awareness on Radio for Rural Dwellers in Lagos / Akpan Uwanna, 127
11 A Critical Analysis of the Kwayedza newspaper’s Ethical Coverage of COVID-19 Crisis in Zimbabwe (March 2020- December 2021) / Witness Roya, 140
12 How does the indigenous language media in Malawi report on health crises such as recent COVD 19 global pandemic and HIV/AIDS? / Muyanga Innocent Ziba, 154
13 Trends in Indigenous Language Media Use for Rural Crime Preventions in South African Region / Fortune Mahlatse Tsutsa and Kgomotso P. Bosilong, 166
SECTION IV: AUDIENCE PERCEPTION, PARTICIPATION, ETHNIC, IDENTITY FORMATION AND AFRICAN LANGUAGE MEDIA
14 The importance of audience participation in the success of community radio / B. Moffat, O. O. Osunkunle, M. Mabika and F. Moffat, 179
15 Culture de la Paix in Central Africa: Building ‘communities of affect’ and safe spaces through Sango broadcasts / Fabíola Ortiz dos Santos, 193
16 Marginalised voices: A reception analysis of Omurari FM’s Okaruveze Kovaremane radio programme for people living with disabilities / Marina Matundu and Hatikanganwi Mapudzi, 211
17 Women’s Participation through Indigenous Language Media and it’s Outcomes, An analysis on Community Radio and Women in Northern Ghana / Manfred Kofi Antwi Asuman and Moodley Subeshini, 225
SECTION V: CORPORATE COMMUNICATION, PRACTICE-BASED STUDIES AND AFRICAN LANGUAGE MEDIA
18 Reimagining Indigenous African music through the Lens of urban concert halls / Evans Netshivhambe, 243
SECTION VI: BEAT ANALYSIS, PEACE JOURNALISM AND AFRICAN LANGUAGE MEDIA
19 Socio-Cultural Issues in Ayinla Omowura's Music: Lessons for Social Decadence-Free Society / Nureni Aremu Bakenne and Olanrewaju John Ogundeyi, 261
20 Explicatures and Implicatures in Selected abcderian Yoruba Poetry / Olukemi Bolade Adesina, 279
21 The Use of Traditional Communication in Public Protests: Evidence from Nigeria / Sunny Mbazie and Moses Ofome Asak, 291
22 Conclusion: reflections on the Future of African Language Media / Philip Mpofu, Israel A. Fadipe & Thulani Tshabangu, 304
1 Introduction: African Language Media: Past, Present and Future / Philip Mpofu, Israel A. Fadipe and Thulani Tshabangu, 3
2 A Peek into Afrinet-24 Domestication of Foreign Films in Nigerian Indigenous Languages / Ihuoma Okorie, 13
3 Relevance of Cultural Studies’ approaches to news media production and consumption analyses in an African context / Jjuuko Margaret, 23
4 Television cinema in indigenous/African languages, Are we there yet? The portrayal of Women in Naiza Boom films / M. Mabika and B. Moffat, 36
5 Hausa Folk Music and the challenges of Sustainability in the Nigerian Entertainment Industry / Gideon A. Danja, 50
SECTION II: DIGITAL TECHNOLOGY AND AFRICAN LANGUAGE MEDIA
6 (Dis) continuities of indigenous language radio on social media: The case of South Africa’s Motsweding FM and Radio Zimbabwe / Tshepang Molale and Phillip Mpofu, 65
7 Reinterpreting Technological Language: The Use of Social Media Emojis to Construct New Meanings in IsiXhosa Language / Quatro Mgogo and Sinoyolo Nokutywa, 79
8 The purpose of minority language media and the digital shift: the case of "Der Nordschleswiger" / Sergiusz Bober and Craig Willis, 98
9 Podcasting Covid19 in indigenous languages: Interrogating audio psychology and political anthropomorphism / Jennings Joy Chibike, 112
SECTION III: HEALTH AND ENVIRONMENTAL CRISIS AND AFRICAN LANGUAGE MEDIA
10 The Role of Traditional Town Criers: Using Indigenous Yoruba Language in COVID-19 Awareness on Radio for Rural Dwellers in Lagos / Akpan Uwanna, 127
11 A Critical Analysis of the Kwayedza newspaper’s Ethical Coverage of COVID-19 Crisis in Zimbabwe (March 2020- December 2021) / Witness Roya, 140
12 How does the indigenous language media in Malawi report on health crises such as recent COVD 19 global pandemic and HIV/AIDS? / Muyanga Innocent Ziba, 154
13 Trends in Indigenous Language Media Use for Rural Crime Preventions in South African Region / Fortune Mahlatse Tsutsa and Kgomotso P. Bosilong, 166
SECTION IV: AUDIENCE PERCEPTION, PARTICIPATION, ETHNIC, IDENTITY FORMATION AND AFRICAN LANGUAGE MEDIA
14 The importance of audience participation in the success of community radio / B. Moffat, O. O. Osunkunle, M. Mabika and F. Moffat, 179
15 Culture de la Paix in Central Africa: Building ‘communities of affect’ and safe spaces through Sango broadcasts / Fabíola Ortiz dos Santos, 193
16 Marginalised voices: A reception analysis of Omurari FM’s Okaruveze Kovaremane radio programme for people living with disabilities / Marina Matundu and Hatikanganwi Mapudzi, 211
17 Women’s Participation through Indigenous Language Media and it’s Outcomes, An analysis on Community Radio and Women in Northern Ghana / Manfred Kofi Antwi Asuman and Moodley Subeshini, 225
SECTION V: CORPORATE COMMUNICATION, PRACTICE-BASED STUDIES AND AFRICAN LANGUAGE MEDIA
18 Reimagining Indigenous African music through the Lens of urban concert halls / Evans Netshivhambe, 243
SECTION VI: BEAT ANALYSIS, PEACE JOURNALISM AND AFRICAN LANGUAGE MEDIA
19 Socio-Cultural Issues in Ayinla Omowura's Music: Lessons for Social Decadence-Free Society / Nureni Aremu Bakenne and Olanrewaju John Ogundeyi, 261
20 Explicatures and Implicatures in Selected abcderian Yoruba Poetry / Olukemi Bolade Adesina, 279
21 The Use of Traditional Communication in Public Protests: Evidence from Nigeria / Sunny Mbazie and Moses Ofome Asak, 291
22 Conclusion: reflections on the Future of African Language Media / Philip Mpofu, Israel A. Fadipe & Thulani Tshabangu, 304
