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Always On: A Global Perspective of Mobile Consumer Experience

New York: Interactive Advertising Bureau (IAB) (2017), 51 slides
"18 countries participated in the research, 200 representative smartphone owners from each country [...] The majority (63%) of smartphone owners worldwide use their mobile device at least every 30 minutes. This usage includes any and all different ways a mobile device can be used, from making calls, to checking the time, to accessing the internet [...] Nearly half (49%) of smartphone users worldwide spend at least 3 hours each day on their mobile device, 22% spend 6 hours or more. South America has the most heavy mobile users (29%) who spend 6 hours or more on mobile each day [...] The average number of mobile websites and mobile apps used is about 6 each day. China shows the strongest levels of daily consumption of both mobile websites and mobile apps." (Takeaways)