Amplifying Women’s Voices: A Gender Balance Guide for Media
Key Guidance
World Association of Newspapers and News Publishers (WAN-IFRA);Women in News (2020), 33 pp.
"This guide aims to equip media organisations and professionals with the necessary tools and insights to increase gender balance in their content. It should help you to: understand the importance of gender balance in content; identify the different ways in which the media gender stereotypes; understand how to avoid gender stereotyping; develop organisational strategies to improve gender balance in content; identify suitable metrics and tools to track their progress; learn from successful initiatives that have been implemented by other news organisations." (Page 3)
1 Why gender balance is important, 4
2 How we stereotype in the media, 7
3 Actions to improve gender balance, 10
4 Organisational strategies, 14
5 Tracking gender balance, 16
6 Gender balance champions, 20
2 How we stereotype in the media, 7
3 Actions to improve gender balance, 10
4 Organisational strategies, 14
5 Tracking gender balance, 16
6 Gender balance champions, 20
