"The objective of this study is to assess HIV and AIDS Radio campaign messages in southern Africa and the impact they have on their target audiences. The countries involved in the study are Botswana, Malawi, Namibia, Zambia and Zimbabwe. The intention is to document the assessment and share detailed tips on how to carry out an effective HIV/AIDS Radio campaign, and to advise respective media users on the most effective way of presenting HIV and AIDS information on radio. The study has been conducted in such a way that it can capture the impact of HIV and AIDS radio campaign messages on people living with HIV and AIDS - the most affected - as well as the general population. This particular report however, pertains only to Zambia and shows how the radio as a source of information is being utilised for the dissemination of HIV and AIDS messages." (Purpose of study, page 1)