"An experiment involving adult males of the illiterate Ganda [Uganda] and Zulu [South Africa] tribes has shown the importance of contacts with Europeans in the process of acculturation — The reading of newspapers has hardly influenced their behaviour." (Jean-Marie Van Bol, Abdelfattah Fakhfakh: The use of mass media in the developing countries. Brussels: CIDESA, 1971 Nr. 686, topic code 021, 172)