"The main goal of the 2017 Soft Censorship report is to show how massively uneven the playing field has become for the various players. What remains at this point is only seemingly a market, in reality the enterprises with ties to the government operate in a whole different framework and logic than the independent media companies. Certain aspects of the report might sound familiar based on our previous reports: Every year since we started this report we have reviewed the Media Authority’s frequency tender practices, the trends in state advertising spending and the ownership structures in the media. A whole new aspect of our report is the look at the revenue side of the Hungarian media ecosystem, which serves to analyse the behaviour of commercial advertisers and advertising agencies." (Introduction)