"This working paper tells the story of the growth of independent radio for small enterprises in Uganda, and Ghana. It describes how the radio program Nekolera Gyange (I Run My Own Business) was initiated, how it engages and helps small enterprise listeners, and how it achieved commercial viability. The paper explains how the concept has been transferred to rural Uganda and to Ghana, and the adaptations that were made along the way. In order to assist others in initiating similar programs, the paper presents lessons learned and FIT strategy for supporting the development of more commercial SE radio programs around the world.." (Page vii)
1 Getting started: a vision, some research, a partnership, and a program, 1
2 Format & production process, 12
3 Program content, 15
4 Financial and commercial viability, 22
5 Program evaluation: listener feedback and program impact, 26
6 Replication, 29
7 Lessons learned, 37