"This study focused on creating a picture of the local media in the country, by analyzing the main institutional players, the problems that they are facing, the status of the local journalists, as well as prospects for the future. The objective of this study was the identification of the whole universe of the local media, as well as the mapping of the local media. Convinced that the mapping of the local media will serve as an important basis for the launch of other in-depth studies, we have carefully analyzed the majority of available sources from which we could collect information on the local media landscape [...] The effects of the lengthy Albanian transition are clearly visible in the way the local media have been developing. During these three decades of free press, the local media in Albania have not managed to build a sustainable business model and have been continuously fighting for their survival in the market. The small markets, poor economic development, and a lack of media literacy in many local communities in the country, have made the job even harder for these media. Besides these problems, local media operators also have had to face the transformative power of technology at a time when they still had not perfected their model of management. The proliferation of web-based media publications, the social media, and lately the switch to digital broadcasting have found these media unprepared." (Conclusions, page 51-53)