"Anthropologists began to study media relatively late in the history of the discipline. Research on media - in particular, mass media - tended to be associated with the societies most anthropologists came from, and thus with the self rather than the other, and except for a few rare exceptions, it was not until the late 1980s that anthropologists began to turn systematic attention to media as a social practice. This was true even for older media, such as songs, dance and theater, since those topics were associated with the other late research focus of urban anthropology." (Introduction)