1 Introduction: Our Asian Media Studies? / John Nguyet Erni, Siew Keng Chua, 1
2 Discrepant Intimacy: Popular Culture Flows in East Asia / Koichi Iwabuchi, 19
3 Hook' em Young: McAdvertising and Kids in Singapore / Siew Keng Chua Afshan Junaid, 37
4 Techno-Orientalization: The Asian VCD Experience / Kelly Hu, 55
5 The Struggle for Press Freedom and Emergence of “Unelected” Media Power in South Korea / Myung-Koo Kang, 75
6 “Forward-Looking” News: Singapore's News 5 and the Marginalization of the Dissenting Voice / Sue Abel, 91
7 Beyond the Fragments: Reflecting on “Communicational”Cultural Studies in South Korea / Keehyeung Lee, 116
8 Re-Advertising Hong Kong: Nostalgia Industry and Popular History / Eric Kit-wai Ma, 136
9 The Whole World is Watching Us: Music Television Audiences in India / Vamsee Juluri, 161
10 From Variety Shows to Body-Sculpting Commercials: Figures of Audience and the Sexualization of Women/Girls / Irene Fang-chih Yang, 183
11 Recuperating Malay Custom/Adat in Female Sexuality in Malaysian Films / Gaik Cheng Khoo, 207
12 The Formation of a Queer-Imagined Community in Post-Martial Law Taiwan / John Nguyet Erni Anthony Spires, 225