"The primary objective of this research is to inform on media access, usage, met and unmet needs and expectations so as to enable the MASI members to grow their businesses by being relevant to the current and potential audience. The quantitative component of the research comprised a survey of a total of 1,229 personal face to face interviews with residents aged 14 years and over. Interviews were conducted across the Capital District of Honiara and each of the 5 provinces including Guadalcanal Province, Western Province, Malaita Province, Makira-Ulawa Province, and Isabel Province. The qualitative component of the research comprised n=14 focus group discussions across the same geographical footprint." (Executive summary, page 5)