"This study has looked at the opinions of ordinary citizens (n=2000) as well as a small sample of decision makers at community level (n=200). Chapters 1 and 2 provide a background sketch and methodology for the survey, followed by a detailed overview of the findings for the general public and decision makers in Chapters 3 and 4. Overall, ordinary citizens and decision makers alike feel the Tanzania's media sector is growing and improving over time, and the sector is serving a news-hungry public that wants the media to keep those in positions of power accountable. However, this study also points to perceptions of shortcomings in the media, both in terms of the content it provides to the public and the quality of the services it provides." (Executive summary)