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Battambang Provincial Information Service (PIS): Qualitative Audience Evaluation on “Youth Voice” and “Light of the Region” Radio Programs

DMC (2011), 87 pp.
"Provincial Information Service of Battambang, with technical assistance from the ABC International Projects, has produced two regular radio programs. Light of the Region is a one-hour talkback program which broadcasts from Monday to Friday at 11am. Covering wide ranging topics from governance to religion and gender, the program is aimed at those aged 25 and above. Youth Voice is a youth-focused magazine combining a variety of components, including talkback show, music, news and personal stories. The program is aimed at younger people aged between 15 and 24. To assess the extent to which the Youth Voice and the Light of the Region have achieved their objectives and to make further necessary improvements to the programs, this qualitative audience evaluation was conducted using eight Focus Group Discussions (FGDs) in the Provincial City of Battambang and Moung District of Battambang Province. The two programs are overall well received by their listeners except a few downsides expressed by some of the participants in the FGDs." (Executive summary)