"As part of an overall strategy to influence public opinion in the Muslim world, the US government implemented two new international broadcasting tools — Radio Sawa and Alhurra (a satellite television network). In the face of declining support of US government policies in the Muslim world, this study examines the credibility and effectiveness of Radio Sawa in an attempt to understand its effectiveness as a communication tool. The study explores differences in credibility and other dimensions among the United Arab Emirates (UAE) population; surveying both those who use this new medium and those who do not. Results of the study reveal the effectiveness of the US government in reaching its objectives in the region." (Abstract)