"We investigate the extent to which new media impacts upon political processes in Indonesia and the factors that affect it. Reflecting on the Indonesian political systems and structure, and detailing some empirical case studies on new media use, we argue that most uses of social media, including those aimed at influencing political processes, are ad hoc. There is an imminent need for strategising the use of new media in civil society in order to enable them address societal changes at large in a more sustained, engaged civic activism." (Abstract)