"One in a series of training manuals developed by the African Publishing Institute (API) of the African Publishers’ Network to facilitate intra-African training among its members, which can be used for both formal training or individual study. Arranged under four modules: (1) Book Marketing, (2) Book Promotion, (3) Book Sales and Distribution, and (4) The Bookshop as an Outlet, which looks at the different kinds of bookshops and other retail outlets that are common in Africa, and the difficult conditions under which they have to operate. Each module starts off with a statement of objectives and concludes with a practical exercise." (Hans M. Zell, Publishing, Books & Reading in Sub-Saharan Africa, 3d ed. 2008, nr. 2481)