Broadcast Management: A Handbook for Asian Broadcasters
Kuala Lumpur: Asia-Pacific Institute for Broadcasting Development (AIBD) (2006), 93 pp.
ISBN 983-41053-6-3
1 Leaders And Managers, 3
2 The Broadcasting Environment, 6
3 Levels of Managerial Responsibility, 10
4 Managing Programmes, 17
5 Managing The News, 34
6 Managing People, 54
7 Managing Finance, 67
8 Managing Technical Resources, 82
9 Managing Change: The Broadcasting Future, 85
Appendix - Audience Research / Graham Mytton, 90
2 The Broadcasting Environment, 6
3 Levels of Managerial Responsibility, 10
4 Managing Programmes, 17
5 Managing The News, 34
6 Managing People, 54
7 Managing Finance, 67
8 Managing Technical Resources, 82
9 Managing Change: The Broadcasting Future, 85
Appendix - Audience Research / Graham Mytton, 90
