"The study focused on the following themes: how and under what conditions are priority target groups for engagement with development policy issues in China, France, Germany, United Kingdom and the United States most likely to engage; what factors influence and motivate both engagement and policy decision-making by members of these target groups; through which communication channels can members of these groups be accessed most readily and with the greatest impact. The research included a total of 128 in-depth interviews with influentials and government decision-makers; surveys of 3,824 interested citizens, and focus group discussions with 160 interested citizens." (Summary of key findings, page 3)