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Central Asia Media Program: Final Report

"MediaCAMP built media capacity to provide balanced, informed and unbiased reporting by addressing several aspects important not just to media organizations but individuals in the media field, the wider media environment, and the content and social issues media addresses in all three countries. The project strongly increased the supply of high-quality content, through 277 content production projects with views and audience reach of over 70 million. By training, mentoring, and monitoring the work of content producers, the project elevated the standard of this content ensuring that it was factual, contributed to public discussion of social issues—including by sourcing women experts and reflecting a wider diversity of voices in media—and relevant to audiences’ information needs, such as by focusing on production in local languages and thereby involving a wider segment of the public. This work overall increased the professionalism of journalists and exposed them to myriad methods to elevate their work throughout their careers. Filmmaking and other creative content production like puppetry and musical theater were part and parcel of this work, showcasing the talent present across Central Asia to the public and outside their own countries, as well as connecting them with opportunities to continue their work in the future. The annual MediaCAMP Fest and MediaCAMP awards were an integral part of this capacity building work. While MediaCAMP had significant impact to its own grantees, the lessons they learned, excellence their work fostered, and critical information they reported were able to spread more widely through the three countries’ media sectors thanks to this effort to provide a consistent networking and training space, as well as celebrate the best work across the region and thereby provide models of work to media colleagues. Apart from these opportunities, these were the most important points for the journalistic community to discuss and thereby weather wider trends affecting the media sector like the Russian invasion of Ukraine and the COVID-19 pandemic." (Executive summary, pages 4-5)