"The way you design your service can have a real impact on children and young people. The type of safeguards shown in this guide lead to immediate positive benefits (e.g. limiting exposure to inappropriate content) and longer-term effects (such as helping users to understand how to share their information responsibly). But online safety is also critical to your platform’s future, and this guide will be particularly useful to: • protect the health of your brand, and reassure sponsors, advertisers and investors who all need to consider their own reputational risks; • implement the basics (and more) of safety policies and procedures before launching your service; • overhaul or strengthen existing user safeguards; • give confidence to both users and parents that you can manage safety risks; and • implement even tighter safety provisions for users under 13 years old." (Page 7)