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China's Projection of Soft Power in Terms of Constructive Journalism: A Media Content Analysis of Constructive News Coverage of South Africa by China Daily and South China Morning Post in 2015 and 2018

Transcience, volume 12, issue 1 (2021), pp. 24-43
"China is an increasingly major player in the latest global economic configuration. As a formerly developing nation, China has the potential to view the world through a lens distinctive from current Western hegemonies in its news media and soft power strategies. China has already invested heavily in the African continent and South Africa specifically, including in its news media. Some research has suggested that non-Western, non-democratic countries might have a different approach to international news coverage, including more positive and constructive coverage that diverges from Western news coverage (which is often seen as unnuanced and unequal). A content analysis of Chinese print news media thus examined if Chinese news media's construction of South African reality differs from previous Western social constructions. The research analysed China Daily, a newspaper closely a liated with the Chinese Communist Party, as well as South China Morning Post (SCMP), an independent, privately-owned publication from Hong Kong. It investigated whether these papers use constructive journalism to cover South Africa, and how their coverage diverged and overlapped. The research found that there are observable differences on an ontological scale, and that both papers have different foci of interest and affective slant which diverge from Western news sources. However, similar to Western sources, both papers are largely not constructive on topics relating to South Africa, and are overall disinterested in local events in South Africa, reproducing the same inequalities in news reportage that exist with the current global hegemonic order." (Abstract)