Climate Visuals: Seven Principles for Visual Climate Change Communication (based on International Social Research)
Oxford: Climate Outreach (2015), 41 pp.
Why Climate Visuals? 6
The Research (a summary), 8
SEVEN KEY FINDINGS
1. Show ‘real people’ not staged photo-ops, 14
2. Tell new stories, 20
3. Show climate causes at scale, 25
4. Climate impacts are emotionally powerful, 29
5. Show local (but serious) climate impacts, 32
6. Be very careful with protest imagery, 36
7. Understand your audience, 38
The Research (a summary), 8
SEVEN KEY FINDINGS
1. Show ‘real people’ not staged photo-ops, 14
2. Tell new stories, 20
3. Show climate causes at scale, 25
4. Climate impacts are emotionally powerful, 29
5. Show local (but serious) climate impacts, 32
6. Be very careful with protest imagery, 36
7. Understand your audience, 38
