Communicating About Vaccination-Related Risks
Washington, DC: Pan American Health Organization (PAHO) (2023), viii, 74 pp.
"The objective of this document is to help professional health communicators (PHCs) in the countries of the Region of the Americas improve their local and national communications on vaccine-related risks, to strengthen trust in immunization, and ultimately to increase uptake of new and routine vaccines across the life course. It is meant for health communications professionals, especially those working in the ministries of health supporting the NIP." (Page viii)
1 Framing decisions about vaccination and vaccine-related communication, 1
2 Theoretical framework, 8
3 The dos and don’ts of communicating about vaccination-related risks, 11
Annex A. Three Phases of the Communication Responses to a Crisis, 62
Annex B. Health Workers and Communicating about Vaccine Safety, 63
Annex C. Ecuadorian Government Press Release on ESAVI Incidence, 64
Annex D. Summary of Key Points, 66
Annex E. Useful PAHO and WHO resources, 69
Annex F. Sample Messages, 70
2 Theoretical framework, 8
3 The dos and don’ts of communicating about vaccination-related risks, 11
Annex A. Three Phases of the Communication Responses to a Crisis, 62
Annex B. Health Workers and Communicating about Vaccine Safety, 63
Annex C. Ecuadorian Government Press Release on ESAVI Incidence, 64
Annex D. Summary of Key Points, 66
Annex E. Useful PAHO and WHO resources, 69
Annex F. Sample Messages, 70
