Communicating Health: Strategies for Health Promotion
Key Guidance
Los Angeles et al.: Sage (2013), x, 229 pp.
Contains illustrations, glossary pp. 196-199, bibliogr. pp. 200-223, index
ISBN 978-1-4462-5232-1 (hbk); 978-1-44462-5233-8 (pbk)
Other editions: 1st ed. 2007
Signature commbox: 10-Development-E 2013
"This textbook bridges the gap between health communication theory and health promotion and public health practice. It provides students and practitioners with the knowledge and skills they need to design, plan, implement and evaluate programmes and campaigns." (Publisher description)
1 Theories and models in communicating health messages / Nova Corcoran, 5
2 Social and psychological factors in communication / Nova Corcoran and Sue Corcoran, 29
3 Reaching unreachable groups and crossing cultural barriers in communicating health promotion / Calvin Moorley, Barbara Goodfellow and Nova Corcoran, 51
4 Mass media / Nova Corcoran, 69
5 Information technology / Nova Corcoran, 94
6 Using settings / Nova Corcoran, Anthony Bone and Claire Everett, 112
7 Evidence-based practice / Nova Corcoran and John Garlick, 134
8 Using evaluation / Sue Corcoran, 153
9 Bridging theory and practice - ten different health promotion campaigns / Nova Corcoran, 174
Activity discussions, 179
2 Social and psychological factors in communication / Nova Corcoran and Sue Corcoran, 29
3 Reaching unreachable groups and crossing cultural barriers in communicating health promotion / Calvin Moorley, Barbara Goodfellow and Nova Corcoran, 51
4 Mass media / Nova Corcoran, 69
5 Information technology / Nova Corcoran, 94
6 Using settings / Nova Corcoran, Anthony Bone and Claire Everett, 112
7 Evidence-based practice / Nova Corcoran and John Garlick, 134
8 Using evaluation / Sue Corcoran, 153
9 Bridging theory and practice - ten different health promotion campaigns / Nova Corcoran, 174
Activity discussions, 179
