"Communicating on climate change is about educating and mobilizing audiences to take action to confront the climate crisis. Everyone can play a part by raising their voice, sharing solutions, and advocating for change – shaped by different experiences, cultural contexts, and underlying values. If you are creating a communications product – such as a video, a podcast, a written article, or a graphic on climate change – keep in mind the following tips to make it a valuable, effective, and reliable piece of content: 1. Use authoritative scientific information; 2. Convey the problem and the solutions; 3. Mobilize action." (https://www.un.org/en/climatechange/communicating-climate-change)