Communication for Rural Development Sourcebook
Key Guidance
Rome: FAO (2014), xiii, 321 pp.
Contains many tables, many figures, bibliogr. pp. 320-321
ISBN 978-92-5-107994-2 (print); 978-92-5-107995-9 (pdf)
"This sourcebook is meant to equip development and communication professionals with a useful set of guidelines, reference materials and learning resources to apply communication in rural development initiatives. The main goal is to enable readers to design and implement rural communication strategies combining participatory methods with communication processes, media and tools best suited for a specific situation. In particular, the sourcebook aims to develop the following capacities in ComDev: Identifying the phases and steps in communication planning for development; Conducting situational analysis and participatory communication appraisal in the field; Developing a workable communication strategy and plan of action; Facilitating multistakeholder dialogue and collaboration to successfully implement ComDev activities; Designing, pre-testing, producing and using multimedia ComDev materials; Assessing the results of ComDev initiatives and promoting long-term sustainability; Understanding ComDev as it applies to agriculture and rural development issues." (Page 2)
MODULE I. INTRODUCTION TO COMDEV PLANNING, 8
1 Communication for rural development: an overview, 12
2 Participatory ComDev planning, 18
MODULE II. PARTICIPATORY COMMUNICATION APPRAISAL, 30
1 Initiating the appraisal: situation analysis, 35
2 Participatory rural communication appraisal, 43
3 PRCA tools and techniques, 57
4 Preparing the PRCA report, 69
MODULE III. DESIGNING THE COMDEV STRATEGY AND PLAN, 74
1 Participatory communication strategy design, 79
2 Using ComDev media, 104
3 ComDev strategy and plan of action, 109
MODULE IV. IMPLEMENTING THE COMDEV PLAN, 116
1 Making ComDev operational on the ground, 120
2 Enhancing local communication capacity, 135
MODULE V. PARTICIPATORY MESSAGE AND MATERIALS DEVELOPMENT, 140
1 Participatory design of key messages, 145
2 Participatory development of communication materials, 158
3 Using communication materials as discussion tools, 179
MODULE VI. ASSESSING RESULTS AND FOSTERING SUSTAINABILITY, 186
1 Participatory monitoring and evaluation, 190
2 Steps in M&E of ComDev activities, 192
3 Paving the way for sustainability, 199
MODULE VII. APPLYING COMDEV TO RURAL DEVELOPMENT CHALLENGES, 204
1 ComDev as an integrated approach, 209
2 Experiences and lessons on ComDev applications to agriculture and rural development, 215
3 Planning a ComDev project, 234
GUIDE TO COMDEV TRAINING, 254
1 Steps in ComDev training......256
2 Tools for trainers, 268
ANNEXES
1 Types of media and their characteristics, 284
2 Facilitation skills, 295
3 Print materials production, 299
4 Visual materials production, 305
5 Radio materials production, 309
6 Video materials production, 313
1 Communication for rural development: an overview, 12
2 Participatory ComDev planning, 18
MODULE II. PARTICIPATORY COMMUNICATION APPRAISAL, 30
1 Initiating the appraisal: situation analysis, 35
2 Participatory rural communication appraisal, 43
3 PRCA tools and techniques, 57
4 Preparing the PRCA report, 69
MODULE III. DESIGNING THE COMDEV STRATEGY AND PLAN, 74
1 Participatory communication strategy design, 79
2 Using ComDev media, 104
3 ComDev strategy and plan of action, 109
MODULE IV. IMPLEMENTING THE COMDEV PLAN, 116
1 Making ComDev operational on the ground, 120
2 Enhancing local communication capacity, 135
MODULE V. PARTICIPATORY MESSAGE AND MATERIALS DEVELOPMENT, 140
1 Participatory design of key messages, 145
2 Participatory development of communication materials, 158
3 Using communication materials as discussion tools, 179
MODULE VI. ASSESSING RESULTS AND FOSTERING SUSTAINABILITY, 186
1 Participatory monitoring and evaluation, 190
2 Steps in M&E of ComDev activities, 192
3 Paving the way for sustainability, 199
MODULE VII. APPLYING COMDEV TO RURAL DEVELOPMENT CHALLENGES, 204
1 ComDev as an integrated approach, 209
2 Experiences and lessons on ComDev applications to agriculture and rural development, 215
3 Planning a ComDev project, 234
GUIDE TO COMDEV TRAINING, 254
1 Steps in ComDev training......256
2 Tools for trainers, 268
ANNEXES
1 Types of media and their characteristics, 284
2 Facilitation skills, 295
3 Print materials production, 299
4 Visual materials production, 305
5 Radio materials production, 309
6 Video materials production, 313
